S.Oliver has announced that Chief Marketing Officer Mokhtar Benbouazza will separate in the middle of the year. From 2011 to 2015 he was the Head of Global Marketing at the company and returned to Rottendorf in the current position in October 2023. Since then, he had significantly shaped the realignment of the brands, the digitization of communication and the structure of modern team structures, according to S.Oliver. Under his leadership, the relaunch was carried out by S.Oliver Black Label and the partnerships were closed with German basketball, Vanessa Mai and Hazel Brugger. “Mokhtar was fetched to reorganize marketing, to establish new processes and to significantly strengthen the brands in their core. This chapter has now been successfully completed. He leaves a strong and dynamic marketing team, ”says owner Bernd Freier. Benbouazza himself commented: “After an intensive time as a CMO of the group, I look forward to approaching new challenges in the future. The successes of my team’s marketing approaches and me are visible and the course has taken the company will shape the company sustainably. I stay closely connected to the Freier family and the company. A big thank you goes to my teams who went with me. “
In the future, marketing will be located in Carsten Schmitz’s management, who is already responsible for the areas of retail, e-commerce and IT. This strategic decision is intended to enable closer integration of marketing activities with other central corporate areas and a stronger orientation towards the overarching omnichannel goals of the s.Oliver group.
