Tamaris and Kilian Kerner take the Berlin Fashion Week as an opportunity to celebrate the new catwalk cooperation between the two brands. The umbrella brand Tamaris had taken over the partnership from the Subbrand News this season. However, the focus of the cooperation remained unchanged: fashion, femininity and avant -garde designs.
Inspired by the digital interaction with each other, Kerner’s new collection appeared under the motto “Shitstorm” and is intended to process social issues, such as the transformation of ease into seriousness. After a happy start, the presentation became more dramatic, according to the two brands an “artistic interpretation of modern communication behavior”. Cathleen Burghardt, Head of Marketing at Tamaris, says: “It was a great pleasure for us to share this impressive event with numerous press representatives, retail customers and influencers. With this partnership, Tamaris puts femininity back into focus. Stylish heels and feminine accents underline the elegance and strength of every woman. A statement that will have to become more visible again in the future. ”