The sports shoe manufacturer Skechers announced its business results for the year 2024. Compared to the previous year, sales rose by 12.1% to $ 8.97 billion and $ 9.04 billion on the basis of constant exchange rates. The sales in wholesale increased by 13.2%, and 10.7% more could be implemented in direct sales. The diluted profit per share is $ 4.16, which corresponds to an increase of 19.2%-and thus remained behind expectations. Even the fourth quarter could not quite correspond to the expectations of $ 4.20 to 4.25 $ 4.25 per share: Contrary to the forecast of $ 2.22 billion in the fourth quarter, Skechers was only able to 2.21 billion US Implement dollars. As a result, the company’s share price fell.
“The year ended with a strong Christmas business that enables a record sales of $ 2.21 billion in the fourth quarter,” says David Weinberg, Chief Operating Officer from Skechers. “We achieved particularly good results in the United States, all over Europe, in India and in Japan. Although there were still difficult market and shipping conditions in some countries, the strength of our business is due to our differentiated market position, an extremely attractive range of value that combines comfort, innovation, style and quality at an affordable price. “
“Our record turnover in 2024 was driven by the strong response to our products with comfort technology and the excellent performance of our talented and committed team in development, marketing and management of the strategic allocation of our shoes, clothing and accessories,” adds Robert Greenberg, Chief Executive Officer from Skechers. “Our innovative comfort business is closely coordinated with the needs of consumers of all ages, genders, activities and professions that take on our lifestyle and performance product range. The worldwide demand for our business is a real proof of our ability to continuously develop our diverse product portfolio and to arouse enthusiasm for our innovations through effective marketing campaigns. The success of our Skechers Hands Free Slip-In during the Christmas season was heated by campaigns with Howie Mandel and Martha Stewart. “
