Legero United introduces F/S Marketing Campaign

The rollout of the new spring/summer marketing campaigns begins from March: The Austrian shoe manufacturer Legero United wants to support the upcoming collections of the Legero, Superfit and Think brands with marketing activities in social media, press and specialist trade.

At Superfit, the focus is on the motto “Splish Splash”. The campaign focuses on water -resistant sandals and is supposed to make a happy splashing. The Barefit barefoot collection will also be expanded, together with new Lauferner models. The offer is rounded off by the new Superfit children’s magazine with the specially designed quartet game.

The women’s shoe brand Legero remains nature -loving in summer and relies on everyday, flexible designs that “spray summer lightness in harmony with the elements”. TV presenter Funda Vanry presents the new models as a brand ambassador in the campaign and introduces the new “Funda Favourite” designs.

At Think, the new marketing campaign advertises colorful motifs and natural materials. Cooperation with influencers is to be intensified and a “wow effect” is created with surprising diesgns. The focus is still on sustainability, quality, comfort and durability.

Legero United’s new branded campaigns. (Photo: Legero United)

Legero United’s new branded campaigns. (Photo: Legero United)

Legero United’s new branded campaigns. (Photo: Legero United)

Legero United’s new branded campaigns. (Photo: Legero United)

Legero United’s new branded campaigns. (Photo: Legero United)

Legero United’s new branded campaigns. (Photo: Legero United)

Legero United’s new branded campaigns. (Photo: Legero United)

Legero United’s new branded campaigns. (Photo: Legero United)

Legero United’s new branded campaigns. (Photo: Legero United)

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