Yes, it was “Zapfig” – Bavarian for bitterly cold – on the late afternoon of February 11, when he was officially opened the extension of the O1. And so those present moved together a little closer on the red carpet and under the heating fungi.
“We opened the O1 Arcaden here more than ten years ago. Now we are standing in front of the next stage. And that’s not just a building, but a clear statement, ”said Anwr board member Tobias Eichmeier in his welcome speech.
The new building contributes to the fact that Mainhausen is “an important location in the European sports and lifestyle industry.” The industry is increasingly looking for performance locations- and the city in the bacon belt of Frankfurt is one.
21 brands have moved into the Brand Cube with their showrooms, including Rieker and Remonte as an anchor tenant as well as Deuter, Hoka, Samsonite, Crocs and Fond of. This shows a total of more than 100 brands in the Mainhausen Order Center.
According to Tobias Eichmeier, more than 50 events are now organized in Mainhausen; International composite and dealer groups also use the area for their events- “we have long since established ourselves in the professional world,” said Eichmeier. The location serves as a platform, “making industry and trade more successful”, and as a place that not only depicts trends, but also set.
After the official opening, the celebration was celebrated in the Brand Cube: in the showroom by Rieker and Remonte.
