The SABU group is drawn a conclusion on the Sabu fair in Heilbronn on February 14 and 15. This time, more than 160 brands exhibited on 6,000 square meters. Around 350 SABU members and numerous other dealers drove to Heilbronn to order.
At the traditional fashion show, SABU managing director Stephan Krug and shopping manager Bernd Schneider emphasized to look at new trends with a sharp look and openness. And it also started with a new element. As part of Sabu Protect, work outfits and safety shoes were presented on the catwalk in order to continue to draw attention to this product group. The workshop theme was also expanded. Last year there was a workshop on social media for the first time. This time the appointments for KI and Chat-GPT and Instagram reels were fully booked.
Thomas O. Schmidt, head of SABU business consulting, reports on the SABU Lounge: “Our team was intensive in exchange on both event days-from the first contact with potential candidates to the initial consultation of new members to the individual care of our Sabu- Dealer. We draw a consistently positive summary from the conversations. “
The next SABU fair will take place on August 15 and 16, 2025.
