And the Grazer assume growth. According to Florian Fuchs, the orders for F/S 2025 were good, especially with the child’s shoe brand Superfit. There should be a lot of investment in the product area for all three brands. Superfit is about the topic of barefoot shoes, where new groups are to be presented. However, barefoot shoes are at least currently a German topic – “let’s see if that spills into other markets”. In the large child area, too, there should be new models and groups that take up the current sneaker optics but can. The trade, which was recently reflected on the Legero team, wishes further developments in the fashionable area, especially from this brand. This feedback will be taken up, the new managing director asserts. “There will be a lot, already a lot, already in 2025.” This also applies to Think, where it is currently also being considered to expand the barefoot segment. The production facilities in Hungary, Romania and India are to be further optimized and processes are to be further optimized. In addition, expansion plans are to be promoted. Potential can be seen for Superfit in Scandinavian markets, especially Denmark. With Legero you look to Italy and Great Britain. In Italy, the recently somewhat braked growth is to be replaced again. In the UK, the Grazers see a great dynamic that they want to use for themselves. Markets such as the Czech Republic and Poland are also exciting for superfit. Think is strong in Germany, but also has a community in Japan and the USA. “They are people who really burn for the product,” said Fuchs. Legero United also wants to grow in the D2C area: According to Florian Fuchs, the share of sales of direct-to-consumer business is 10%. “We see a positive dynamic there and generate profitable growth. We prefer to take small steps. But we are very satisfied with the development. “
Fuchs will remain loyal to the topic of sustainability, for which the Think brand, which the entire company feels committed to, will continue to remain – even if the topic has been behind the price for consumers recently. “We believe in the topic and it is a promise we give, combined with quality requirements for ourselves.”
The generation change is:
Legero United will not exist. The baton is to be handed over by Stefan Stolitzka to Florian Fuchs. “It’s a process,” he says. Above all, stability and continuity in the organization of the company are important. He himself wanted to grow into his role in peace and also take the teams with him. And the long -standing CEO is supposed to decide when the right time is to give responsibility. In addition, the expertise of Stolitzka is essential, especially in the product segment: “This is the area where it comes from, where his passion is. We are very happy that he is still very active on this topic. ”
The love of shoe …
Florian Fuchs has now developed, as he says. He enjoys seeing children in superfit shoes in everyday life, and the often positive contact with parents spur him: “The fact that there is so often positive feedback from the end users, especially in the infancy.” In the outlet right next to the headquarters at the gates of Graz there is often an exchange with mothers. The new managing director is also a regular customer there. Incidentally, he wears the Think model Civita-“And I already have a lot of think shoes and have become a real lover.” After wearing “suit shoes” and “plastic shoes” for many years, he now sees the differences between these and good shoes. “In the meantime I can’t help it anymore” – on a cork foot bed, as shoes from Think offer, he no longer wants to do without.
