By visiting the micam in Milan as a prelude, Floris van Bommel announces the internationalization of sales as the new fifth growth column. After the core markets of Netherlands, Germany, Austria and Switzerland have been built and solidified in the past 15 years, the company now wants to continue growing internationally. “When my brothers and I took over the company more than 15 years ago, we completely changed the sales strategy,” says Pepijn van Bommel, Commercial Director of the Schoenfabriek van Bommel. To date, our classic van Bommel collection has been sold worldwide for decades and was also found in the USA and Japan. We have changed this radically because the tensile force of the classic collection had decreased. We focused on the designer line Floris van Bommel and radically concentrated the sales strategy. Our goal was to initially achieve stable positioning on the core markets that are important to us. ” Now this step has been taken, so that the company can open and re -establish itself internationally again.
The company last looked back on an annual turnover of around 60 million euros in 2024. “With our online business, we were able to compensate for the fluctuations in the markets through Covid and in the course of the closures of many dealers. Despite these adversity, we were able to continue to grow and expand our structures stably for the constant expansion, ”said Pepijn van Bommel.
As the new internationalization strategy, the sales team recently visited the Micam in Milan. “Our time there was refreshing,” continues Pepijn van Bommel. “Good mood, fashion and internationality: We can only agree with the Recaps of the international specialist press. After the end of the trade fairs in Berlin we had had the feeling of participating in a real trade fair for a very long time. ”
