Marc O’Polo uses the material orange denim for the first time in the curated by Lena collection. The cellulose fiber is obtained from wood and waste products of citrus juice production and can be used as a denim fabric. According to Marc O’Polo, the material is used for the first time for denim production. For the new development, they worked with a renowned Italian weaver. “The search for more and more sustainable and innovative fibers drives us. Our goal is to create our most sustainable jeans. From the raw materials to the coloring processes and washing processes, ”says Susanne Schwenger, CPO of Marc O’Polo SE. “Thanks to our expertise with sustainable materials, we were able to convince the Sicilian company Orange Fiber SRL to realize this, which is unique worldwide, together with us. For a year and a half we have now worked with a lot of passion and convinced and are very happy that we can now present these special capsule in the stores. ”
The material is characterized by an exceptional softness and temperature adaptability. In cooperation with the Lenzing Group, the orange pulp from food production is processed with wood into textile fiber Lyocell.