Geox generated sales of 664 million euros in the 2024 financial year. This is a decline in sales of 7.8% (7.1% currency -adjusted) to 2023. Also due to a one -time position of EUR 13 million as part of the ongoing strategic transformation process, net loss rose to EUR 30.3 million. A loss of 6.5 million euros was achieved last year. The EBITDA is 63.2 million euros. In the previous year, this was still 89 million euros.
The Wholesale turnover decreased by 12.5% to EUR 325.5 million (49% of total sales). The Franchise turnover decreased by 17.3% to EUR 49.8 million (7.5% of total sales). The stationary D2C stores generated 3.9% less and EUR 226.9 million (34.2% of total sales). Only the D2C-online store Change 20.1% more and a total of EUR 61.6 million (9.3%) of total sales).
Less implemented in all regions. In Italy 187.5 million euros were implemented, 6.6% less than in the previous year. In Western Europe 300.3 million euros were implemented, 1.4% less than in the previous year. In North America 23.9 million euros were implemented, 11.9% less than in the previous year. In the Rest of the world 151.9 million euros were implemented, 18.7% less than in the previous year.
With the transformation strategy that has already been observed, Geox wants to re -enact profits and sales growth. In 2024, the basis for the industrial plan 2025-2029 that has now been implemented. This provides for the optimization of the distribution network, the closure of subsidiaries in the USA and China as well as internal restructuring. Geox also announces a partnership with an international player in the Chinese market. For 2025, Geox assumes that there will be a focus on the expansion of digital platforms in the D2C area. In addition, the quality of the multiband network is to be improved by a more selective selection of the markets and distribution partners. In 2025, Geox expects a low single -digit decline in sales and a decline in the adjusted EBIT by 80 basis points.
