The mountain sports manufacturer Garmont and the outdoor shoe brand Naglev announce the strategic cooperation. According to a license agreement, resources in the areas of design, production, sales, advertising and marketing of Naglev products are to be bundled. The goal of the new partnership is to expand the presence of both brands, the use of synergies and the expansion of the sales network in order to achieve new markets and customers.
Achille Morlin will be involved in the development of projects at Garmont as a product consultant. Morlin is a former owner and president of Garmont and was responsible for the company from 1990 to 2014. He then left Garmont and founded the Naglev brand in 2015. In the new cooperation, Morlin will work with Garmont chief Product Officer Adriano Rossato. “I am very proud of this collaboration that leads us back to the origins of the brand,” said Andrea Nalesso, CEO of Garmont International SRL. “Achille was at the top of some of the best-known projects of Garmont, such as the Dragontail Approach shoe and the tower mountain shoe. I am sure that this renewed partnership will give positive impulses and will bring 26 ambitious projects to light in the season. ”
“I am happy to work with Garmont again. This partnership is a unique opportunity for both brands to grow together and be innovative, ”adds Achille Morlin, founder and creative director of Naglev.
