Deichmann celebrates a new marketing gag: Together with the agencies Odaline and Justdddsugar, the rapper ski AGGU For a marketing campaign won. It advertises the Eclyptix2000, which was created from a joint collaboration with Adidas. The sneaker is advertised in the two colors white and gray. The commercial was published on all common social media platforms.
The focus of the campaign is the Gen-Z, which the spot tells a funny story in 67 seconds: the rapper Ski AGGU has to pay 15,000 euros in debt as quickly as possible. The only way to get the money so quickly is the work as a tele shopping moderator, although he only advertises the new sneaker. In a few seconds, the spot should convince of the advantages of the sneaker, in the end the guilt finally seems to be charged.
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