The Herzogenaurach company will support the Premier League as part of the cooperation in numerous initiatives, from football programs that promote talents, to marketing campaigns and events such as the Premier League Summer Series, which will take place in the United States in July.
“Cooperation with the Premier League, the most watched football league worldwide, is an important step in Puma’s brand elevation strategy,” says Puma CEO Arne Freundt. “We look forward to bringing our performance technology to the top of the game and getting in touch with the many fans worldwide. If the puma ball is the focus of every game of this incredible league, we will create unforgettable moments for players and fans alike. ”
The Premier League is broadcast in 189 countries in 900 million households and, from Puma, offers an incomparable platform for visibility and international growth.
The sporting goods provider is already represented in the Premier League through its official partnership with Manchester City, the current master of the league. In addition, several top players of the Premier League, including Jack Grialish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton) and Marc Cucurella (Chelsea), belong to the top players who work with puma.
Richard Masters, Managing Director of Premier League, explains: “We are very happy to welcome Puma as the official ball supplier of the Premier League. Puma can look back on a proud, long -term history in football and we look forward to seeing the new ball in all of our games from this summer. We look forward to working on a number of projects to promote the incredible work that is done in the communities and to inspire fans worldwide. ”