“Children are increasingly determining when buying a shoe when choosing brands and models. We want to conquer your hearts with our new Superfriends campaign, ”says Manuela Sobotka, Brand Manager from Superfit. “From spring/summer 2025 we put on the new Super Friends children’s magazine. Together with a set of Superfriends playing cards, it is made available to the specialist trade in the DACH and selected export markets free of charge depending on the order. ” According to Superfit, the new children’s magazine offers the children a colorful mix of puzzles, coloring pages, craft ideas and educational content. The quartet card set should ensure additional fun. At the same time, targeted advertising activities around the superfriends in digital media, the POS and the press start. In the ongoing order round for the autumn/winter collection 2025, the Superfriends will also play a role in the collection of the Austrian children’s shoe brand: “Whether on slippers or on our barefoot boat Trace: The superfriends adorn many models of our h/f 25 collection and accompany children on their adventures,” says Manuela Sobotka. For the Sellout Herbst/Winter 2025, issue 2 of the new children’s magazine is already being worked on.
Superfit launches Superfriends – shoe courier
