Sabine Zantis was responsible for the marketing of the Essen shoe trading company for four years. Before she came to Deichmann, she had worked at Aldi Nord and Henkel, among others. For Deichmann, Zantis developed campaigns with which the company grew in popularity, especially in younger people.
When asked by Schuhkurier, Deichmann declared that together with Sabine Zantis, it was decided to “end the employment relationship in the best mutual agreement and to go separate ways in the future”. Zantis has already been released. With her team, she made a significant contribution to developing the Deichmann brand.
For the time being, according to Deichmann Andreas Conze (VP Global Creation & Brand Management) and Lukas Kaiser (VP Global Brand Competence Center), the marketing area as a double tip will lead until further notice. It remains to be seen whether and when the role of the CMO will be filled.
The head of the social media segment at Deichmann, Dennis Falk, also left the company; For private reasons, he was reoriented by professionally, according to Deichmann. The re -occupation of this position is still ongoing.