The new campaign shows how sport can bring about it, you are convinced of this at Puma. It is about the courage to be yourself, to develop your authentic self and thus discover its true size.
The campaign started in 2025 with the publication of the Clips “Go Wild”. It is said to be a tribute to the runners who experience the Runner’s high – a frenzy of happiness that is triggered by physical activity. Everyday runners are shown in the film, including morning athletes, runners with their dog, freshly baked mothers or running groups.
In order to spread the message of “Go Wild”, Puma Content wants to bring the campaign closer to the stories of the Puma ambassadors: from Tommie Smith in 1968 to Usain Bolt in 2008 to Mondo Duplantis in 2024.
The global “Go Wild” campaign starts on March 20 and will run by 2025/26, with various sports categories, including basketball and football, strategically focused on and important global sporting events are used.