Even the new CEO Elliot Hill cannot change the decline in the declining development of the US sporting goods group: for the third quarter of the fiscal year 2025, the company announces another decline. Sales of $ 11.3 billion (approx. EUR 10.4 billion) were achieved, which is around 9% below the previous year’s result. A turnover of $ 4.7 billion (approx. 4.3 billion euros) was generated via the D2C channel Nike Direct, which corresponds to a decrease of 12%. Meanwhile, wholesale sales were $ 6.2 billion (approx. 5.7 billion euros) and thus fell by 7%. The BurttomArge decreased by 330 basis points to 41.5%, the watered profit per share was $ 0.54 (approx. 0.50 euros). According to the American reports, Nike exceeds the expectations of analysts that are based on industry despite the bitter decline-these expected sometimes significantly higher declines.
Elliot Hill, who has succeeded John Donahoe since October last year, is confirmed with the results in the strategic course Nikes: “The progress that we made with regard to the strategic priorities of ‘Win now’, to which we committed ourselves 90 days ago, encourage me in my confidence that we are on the right track. -through athlete storytelling, performance products and large sports moments. “
