Barbour Opened At Hirmer - Schuhkurier

In Munich, the British shoe and clothing brand Barbour celebrated the opening of its largest shopf area in Germany to date. Since March 20, the label has been presenting its new men’s and extracts of his women’s collection at 250sqm within the Hirmer men’s fashion business. There is the shop on the former shoe area of the parent house and shows its range of knits, shirts, polo and t-shirts, pants, accessories and shoes. In addition, Barbour is a guest in the Hirmer day bar, which is located on the third floor and, until April 30, offers guests typical British snacks and drinks.

“Hirmer and Barbour have much more than a long-term partnership-we share common values such as tradition, quality and resistance,” says Hirmer Managing Director Gerhard Kränzle. “The opening of the new Barbour area is a sign of our common growth and the enthusiasm of our customers for high-quality Heritage fashion. Especially the demand for barbour articles for women has increased enormously in recent years, so that we have deliberately decided to record the range of women at Hirmer. The new shop offers the perfect framework to test the concept and our customers the popular Styles from Barbour to make accessible. “
“The opening of the new Barbour area at Hirmer is the highlight of an intensive partnership between two family businesses,” said Jens Bakker, Managing Director of Barbour Europe. “Both companies look back on a long -term and successful story. We are very happy to have realized this project with Hirmer and continue to grow in the long term.”