Shein created the position of Director Government Relations for the German Market and occupied Reulecke with Lutz. As an intermediary, Reulecke is intended to improve relationships with German politics.
Lutz Reulecke is a lawyer and worked as an employee in the German Bundestag from 1996 to 2005. From 2012 to 2019 he was responsible for regulatory affairs and public policy at the TV broadcaster Sky. Between 2019 and 2024 he worked as a Principal Public Policy on Amazon.