“The name hits it well. Here is the essence of the collections,” summarizes Anke Mäkeler from the agency Step by Step (Melvin & Hamilton, Regarde Le Ciel, Oog Generation) together the orientation of the fair in Munich: “According to the experience in Düsseldorf and Milan, the collections were tightened and optimized. It was taken out what has not proven itself. New impulses were added to this.” That was also the tenor for the fair, which sticks to its proven position in the otherwise highly changing trade fair calendar. Fashionable tops and outstanding brands in particular are present in Munich at the late date. The dealers come mainly from southern Germany and Austria, and many boutiques and fashion shops are also looking for the right shoes here to add their fashion range. The essence, which is also well attended compared to the pre -season, sets for Ralph Haug (Yokono, Callaghan, Sunni Sabbi) an order round that developed better and better over the course of the weeks: “It started slowly, but from the micam and even now on the essence it is going pretty well. The dealers have grown more, especially with fashionable brands, and now catch up. At the end we are positive.” Sneakers with plush or leo and cow patterns are particularly in demand at Yokono. Feeded clogs have also prevailed in the course of the order round.
The essence of the collections – Schuhkurier
