Adidas, Boss, Calvin Klein, Puma, Jack & Jones, Tommy Hilfiger, Skechers, Dr. Martens and Birkenstock are just a few of the brands that are included at the start of the TIKTOK shop from About You. The offer is supplemented by further brands and own brands of the company.
About You wants to offer a diverse program of live shopping shows for twelve days. Shows run on the first two days, March 31 and April 1, from 2 p.m. to 10 p.m., the shows can be seen from 5 p.m. to 10 p.m. from day three. The videos offer different concepts for individual categories such as clothes, sports, accessories or have complete looks on the subject of spring, beach or cozy@home. Other shows offer content such as guides on figure types or materials and are intended to complete the program.
“As the most popular online fashion store of the generations Y and Z, we meet the social media platform here that uses this target group every day. Both lives of inspiration, creativity and individuality. We are excited to see how this new channel is developing and what new opportunities he opens up for interaction with our children,” says Marlene Lüttje, TeamLead Shoppable Video from ABOUT YOU.
The focus is particularly on the Celebrity Brands by About You. Many of the shows are hosted by the Celebristies behind the labels themselves. B. Pacemaker by Till Jagla, Danfox by Dan, Hoermanseder by Marina Hoermanseder and Cie Cie by Celine Bethmann.
At the start of the Tikok Shop, content creators were also equipped with products from the Tikok Shop. You take the community behind the scenes while unpacking your packages and trying on your new parts from the shop.
The first twelve days serve as a launch phase with a special focus on live shopping formats. After completing this period, you want to draw a conclusion of how sensible Tikok Shop is a new channel and what potential potential is in the long term, explains about you.