Humanic Opens New Flagship Store In Vienna

The new location is no less than another milestone in stationary trade, Humanic said. One was able to win one of the most coveted areas in Vienna. The new location with 1,000 sqm on three levels is intended to offer a unique shopping experience that combines design, comfort and first -class service.

The store is characterized by an open, light -flooded room structure. As an architectural highlight, a spacious atrium functions that is supposed to create an inviting and extensive atmosphere. An LED portal surrounds the entrance area with a 22 square meter construction and invites you to immerse yourself in the shoe, pocket and accessories world of Humanic.

“With this flagship store we take a crucial step into the future of inpatient trade. We have created a place that not only optimally presents our variety of products, but also offers a unique shopping experience. Our goal is to respond perfectly to the needs of our customers and to offer you an inspiring shopping experience,” says Christian Krenn, area manager sales and expansion for Austria and Germany.

The building was originally for the KK porcelain factories Haas & Czjzek. Some architectural elements from the original construction period have been preserved to this day and, together with modern additions and conversions, form a harmonious connection of historical substance and contemporary design.

The humanic range in the new flagship store includes shoes, bags and accessories for women, men and children. In addition to own brands, international brands such as UGG, Michael Kors, Copenhagen Studios, Karl Lagerfeld, Polo Ralph Lauren or Birkenstock include as well as for men such as Joop, Boss or Magnanni. Brands such as on, Asics, New Balance or Hoff for women as well as men can be found in the sports fashion range. In the sneaker segment, Brooks, Philipp Plein Sport, Tenhaag, No Name and Sun68 include. The range is supplemented by comfort brands such as Legero, ARA and Gabor and the exclusive brand Delka. For children, the store offers shoes from Superfit, Skechers, Affenzahn, Geox, Puma and Vans.