In the so-called unfinished business report, the integrated business and sustainability report by the barefoot shoe manufacturer Vivobarefoot, the Revivo project is taking up more and more space. After all, it is now a relevant company of the company. Vivobarefoot implemented £ 4.4 million (5.2 million euros) in the 2023/2024 (July 2023 to June 2024), a third more than in the previous year. Overall, sales for the past financial year is £ 87 million (EUR 102.9 million). The project overtaken over 62,000 pairs of shoes in the period. That is an increase of 23%.
Recycling and refurbish
The project has been on the market since 2020. Customers can send sneakers and outdoor shoes from Vivobarefoot and other brands and receive a voucher for the next purchase. The shoes of other brands are recycled, the material is then used for play and sports fields or store equipment and furniture. Only the Vivobarefoot models together with the British Boot Repair Company are overhauled and go on sale again. Vivobarefoot founder Gallahad Clark does not have to stay that way: “In the future, we may be working with other shoe fire to revive their sneakers.” There is also the possibility to let shoes rein up and clean. The repair and sending of old shoes are possible in Europe and the USA. Used shoes have so far only been bought in Europe, whereby the Great Britain home market is 40% of sales. 94% of the shoes sold by Revivo were actually second-hand in the past financial year. The remaining shoes are unspecified returns and residual stocks from old collections, whereby this proportion is to be reduced further. After all, the lifetime of actually worn shoes is what the Customers of Revivo would expect, according to the unfinished business report.