In a word, Christian Böhm!

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Episode #027
Episode 11: On a word, Sue Appleton!

Anyone can digitize. Or? In the podcast, digital coachin Sue Appleton tells how much effort the trade should spend on e-commerce and marketing and reveals tips for the Christmas season.

The North Rhine-Westphalia trade association has been offering extensive digital coaching for around five years. The project is intended to contribute to promoting the digitization of retail in NRW faster and further. Sue Appleton is one of the project’s contacts. As a digital coach, she answers questions from dealers and offers consultations in which she deals with topics such as social media, e-commerce and marketing. The digitization of a company remains necessary in order to be able to run a business even in five years, she says in an interview with Schuhmurier editor Christian Kandlin. In the new edition of the Podcast series “Auf Wein Wort” Sue Appelton explains how she became a digital coach, where the biggest construction sites of retail are and what options dealers have to boost business a little during Christmas. As always, you will find the podcast on all common podcast platforms or on Schuhkurier.de.

Anyone can digitize. Or? In the podcast, digital coachin Sue Appleton tells how much effort the trade should spend on e-commerce and marketing and reveals tips for the Christmas season. The North Rhine-Westphalia trade association has been offering extensive digital coaching for around five years. The project is intended to contribute to promoting the digitization of retail in NRW faster and further. Sue Appleton is one of the project’s contacts. As a digital coach, she answers questions from dealers and offers consultations in which she deals with topics such as social media, e-commerce and marketing. The digitization of a company remains necessary in order to be able to run a business even in five years, she says in an interview with Schuhmurier editor Christian Kandlin. In the new edition of the Podcast series “Auf Wein Wort” Sue Appelton explains how she became a digital coach, where the biggest construction sites of retail are and what options dealers have to boost business a little during Christmas. As always, you will find the podcast on all common podcast platforms or on Schuhkurier.de.

Episode #027

Episode 11: On a word, Sue Appleton! | 33:33

Instead of his well -deserved retirement, Bernd Herkenrath decided to take an unusual step in Staufen: a footwear that works up and offers for sale again. Retirement is not for everyone, says Bernd Herkenrath, who decided against relaxing after many years of activity in the marketing area. Due to his passion for high -quality footwear and the appreciation that was taught him by his mother at a young age, he had been with a new project for a long time. After selling shoes from Alden, Trickers and all Edmons “in no time at all” at a flea market in Baden-Baden, the next idea was born: a second hand shop for first class shoes. Classic Shoes Staufen has been working on high -quality shoes for almost 10 years now and offer them for sale in an extensive catalog, but repairs and orthopedic shoe supplies are now being made here. For this, Herkenrath brought reinforcements on board. How this came about and what Herkenrath has against well-deserved retirement, he explains in Schuhkurier-Podcast-to be found on all common podcast platforms or on Schuhkurier.de

Episode #026

Episode 10: On a word, Bernd Herkenrath! | 38:38

Fascinated by the world of sneakers, Mischa Krewer first founded the blog sneakerized and then the shop 43 and a half. Krewer looks back on 20 years in the scene and talks about his second passion for collecting. Mischa Krewer is the founder and managing director of the sneaker retailer 43 and a half. In the podcast interview with Schuhmurier editor Christopher Mastalerz, he tells him how his path to passionate sneakers, a blog founded in 2004 with his business partner Oliver Baumgart and the foundation of his own shop. Even if he tells many stories about the wild west of the early sneaker collecting market, he is not a nostalgic and also appreciates the advantages of today’s professional sneaker business. He would not have thought that his shop would grow together with the sneaker boom over the years. Therefore, the originally planned free montages never occurred. For this, he and Oliver Baumgart have been able to grow strongly in recent years and now employ 70 employees. While the company developed positively, the headquarters in Fulda had to close last year. Krewer tells why the locations in Fulda and Frankfurt, which are operated next to the online shop, developed so differently after the outbreak of pandemic. In addition, Krewer talks about how Lego and Klemmba blocks became his second passion, why he cannot have a favorite shoe and what is so fascinating. The Schuhkurier-Podcast is available on Schuhkurier.de and on all common podcast platforms.

Episode #025

Episode 9: On a word, Mischa Krewer! | 44:44

The couple runs the run -up shop Main endurance shop and the Hufnagel shoe store in Alzenau. In the podcast they talk about Klaus Ullrich’s trip to Mount Everest, why both never stand still and what high goals they are entrepreneurial and private This time a shoe retailer-power couple is a guest in the shoe courier podcast on a word. Klaus Ullrich leads the running shoe store Main endurance shop, Heike Ullrich the shoe store Hufnagel. While she comes from a family of shoe retailers and took over the shoe store from her brother, as a career changer, he made his passion, running, a profession. They tell in the podcast interview with Schuhmurier editor Christopher Mastalerz what they have adapted in their shops and continue to adapt to never stand still. Above all, however, both allow an insight into how it felt for them when Klaus Ullrich climbed Mount Everest this year. He spent eight weeks in Nepal and arrived on May 21 after 62 hours without sleep at the summit of the highest mountain on earth. Klaus Ullrich takes you on the journey from Kathmandu via the base camp to the roof of the world. To date, this trip has been part of his world of thoughts and also his equipment with upcoming the two shops is immortalized in his shop on a display. Meanwhile, Heike Ullrich reports how she experienced the waiting time for the liberating news of the successful summit. She also reveals which personal Mount Everest she recently climbed and what the two are planning for entrepreneurship and privately.

Episode #024

Episode 8: On a word, Klaus and Heike Ullrich | 44:44

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