Frauke Ludowig took time for more than three hours, showed customers the collection, brought alternative sizes, band laces and finally packed the purchased goods professionally at the cash register. An autograph card and a special size of the “PUR LU by Frauke Ludowig” hand cream were available for free.
According to the Langenfeld, around 250 fans came to get a photo and autograph. But the presentation of the ARA Motion collection was apparently not neglected. Frank Lüttig, Head of Sales at ARA, explains: “We are very grateful for such a likeable brand ambassador. Frauke is authentic, obvious and brings this special glamor with them.”
Christian Hoppe, CEO Klauser, adds: “We are very happy to enable our customers this special experience in cooperation with our partner Ara Shoes. People were happy and sometimes even touched and could not believe Frauke Ludowig in our Bochum branch again.”
