The ECC Köln, daughter of the IFH Cologne, has determined in the Trend Check Trade Trend Current Handel how the Germans react to the US tariffs. 501 consumers took part in the population representative survey. They are therefore more unsettled and adapt their attitude towards US products. Above all, many of them expect price increases and reject the purchase of certain US brands such as Tesla.
The price increases are unsettled by the people in Germany, especially against the background of the prices of the past few years that have already risen significantly in recent years. 73% explained that some price increases would still meet. 72% said that they would accept longer delivery times if the product were cheaper.