The company is important to the company the professional gait analysis that is accompanied by experts. “The test participants have the opportunity to learn more about their bodies and feet, to recognize possible problem areas and to get individual recommendations for healthy walking and standing,” said the shoe provider. Expert support learns the campaign from the partner company Molibso. The specialist for gait analyzes develops measuring devices that can be used to determine exactly how a person runs and how the respective footwear affects it.
The trailer campaign sees Ganter as a way to test the performance of your own shoes. “We may also receive information from the system of how we can further improve our shoes,” explains Stefan Yoon, who is responsible for marketing at Ganter. “And of course we are interested in whether the Ganter is actively wins against other models.” When walking barefoot, a person has a natural gait line. This should be actively supported by ganter shoes, if not restored.
The shoe offers relief in the forefoot area with a simultaneous activation. The participants in the campaign include Dodenhof in Posthausen near Bremen, where Zumnorde is responsible for the shoe area. In addition, there was already a first appointment at the Munich shoe retailer Felzmann; Dates will soon be planned at Schockmann shoes in Hamburg and in autumn in the Schuhhaus Trost in Freiburg.
