When you spoke of comfortable or comfort shoes a few years ago, you had spotted lace-up shoes with a wedge heel or black slippers with stretch inserts and ultra-light sole in your head. This thinking belongs to the past. Because a lot has happened in this goods segment in recent years. There have long been sporty sneakers in fashionable color combinations that you do not see the additional size; Stretch shafts and high-technical sole materials offer lightness and damping and look up to date.
The attitude of consumers has also changed. It is becoming more and more stunned that every shoe should of course offer convenience. There is a coherence with age here: the very young people are less interested in foot comfort than the older ones. But the sneaker trend has contributed significantly to the fact that light, springy and also comfortable footwear is desired. After all, 60% of consumers is the fit of shoes more important than fashion. This is a result of the consumer report shoes by Schuhkurier and Marketmedia24, which was released in autumn last year.
Nevertheless, more has to happen. The terms “comfort shoes and” comfortable shoes “look like it falls out of time. Apparently a majority of German comfortable shoes want-but it does not want to be put in the oldie corner as a comfort shoe.
