At the beginning of April there were two re -openings at the dealer organization Sport 2000: on April 3. at Sprenger’s Sportland in Schongau and on April 11th at Sport Dörner in Leutkirch. Both dealers have modernized their concept and now rely on Sport 2000 format. This includes a “high-quality and internationally established retail concept”, says Sport 2000.
Above all, the concept is geared towards creating a “place, where specialist knowledge meets a varied selection and meets the different needs of athletes”. In addition to a uniform “look and feel of the store”, the optimized presentation of goods is also of great importance. Both at Sprenger’s Sportland and Sport Dörner, the competence via a running analysis, a mountain test track and also individual boot fitting is “experienced”.
Sprenger’s Sportland in Schongau now comprises an area of 650 sqm, which is clearly structured and clearly shows and distinguishes the range offer. At the same time, product categories should be meaningfully connected. For example in the mountain sports area: here shoes with textile and equipment are presented together. “We are sure that the investment will be worthwhile and that we have taken an important step for our future securing and competitiveness,” said Sonja Sprenger-Lotz, who took over the company from her parents in 2019.
At Sport Dörner, the area was enlarged to around 500 square meters by conversion from 450 square meters. “We can now go deeper into the ranges and play our skills fully,” says owner Ralf Dörner. “The new presentation and well thought-out design express them directly at first glance. It is not for nothing that the concept is also supported by brand partners. We are happy to be one of the first stores in Germany with the new format on the market.”
“Overall, the partners benefit from sustainable business development, which not only includes optical improvements, but also increases competitiveness in the long term,” said Sport-20000 Managing Director Margit Gosau. “If you implement and live the idea of Sport 2000 Format fully, you will also establish yourself as a modern, future -proof dealer. We are firmly convinced of this.”