In the first quarter of 2025, Skechers broke new records: The company was able to increase its sales by 7.1% to $ 2.41 billion (EUR 2.12 billion). Last year, sales were $ 2.25 billion (EUR 1.98 billion). The increase was evident in both the D2C and wholesale segment: while the direct-to-consumer sales rose by $ 49.5 million (EUR 43.6 million) or 6.0%, the growth in the wholesal area was 7.8%, which corresponds to sales growth of $ 110.5 million. “Sales according to regions rose by 14% in the EMEA region and 8% in the America region,” says Coo David Weinberg. “In APAC, sales decreased by 3 %, but without China it rose by 12 %. We believe that Skechers in China has considerable growth opportunities, and we will continue to invest in products, marketing and infrastructure to expand and support our presence.”
But despite the growth of sales, net profit fell to $ 202.4 million in the first quarter (EUR 178.1 million). The diluted profit per share dropped to $ 1.34, which corresponds to a decline of 2.0%. As a result of the publication of the quarterly results, the Skecher’s share dropped by almost 7%.
At the same time, the company withdraws its previous forecast for the total of 2025. The reason for this is the “macroeconomic uncertainties that result from global trade policy”. For the time being, no new financial forecasts will be expressed.
“For more than thirty years, our focus has been on comfort, innovation, style and quality at an affordable price of the cornerstones of our success,” said Robert Greenberg, Chief Executive Officer from Skechers. “Our record sales in the first quarter are proof of the resilience of our brand, since we continue to have a broad global demand. We are convinced that our unique promise of value becomes even more important if consumers navigate through the current economic inconsistency.”
