With Birte Schröder, Fashion Cloud is expanding his management team with a former PVH manager. According to the company, she drove the digital transformation and the development and expansion of digital business models in the Wholesale significantly. She will now bring this experience into her new role at Fashion Cloud. As a Head of Smart Replenishm, Schröder is not only responsible for the further development of the subsequent order area, but is also intended to combine the pre-order and reorder processes more closely.
“I look forward to designing the future with the team and our partners to a digital, data -driven and thus more efficient wholesale,” says Birte Schröder. “My goal is to find the perfect interaction from fashion and tech – the focus is always on people as a user.”
“With Birte Schröder, we gain a leader that understands both the technological and industry-specific requirements,” says Fashion-Cloud co-founder René Schnellen. “Your expertise will make a decisive contribution to further expanding our position in the market.”