Lowa is still on growth course: For the Jetzendorfer Outdoor shoe manufacturer, 2024 was the second best financial year of the company’s history. A turnover of EUR 233.9 million (+1.9%) and a sales of 2.97 million pairs (+0.8%) could be achieved. According to the manufacturer, the segments of kids, winter shoes and trail running, which “contributed significantly to positive business development, developed particularly gratifying.” In 2024, the trail running segment in particular was able to achieve a tripling of the production volume.
“Our diversified product portfolio gives us the necessary flexibility to be successful in a challenging market environment,” says Lowa managing director Alexander Nicolai. “At the same time, we consistently invest in our products, our team and our production capacities. We ensure that we not only react to short -term challenges, but also remain competitive in the long term.” According to the managing director, the trading partners are an essential component. “Together we can specifically respond to the needs of our customers and secure sustainable growth.”
The manufacturer expects continued stable development for the year 2025. “This year we will develop again – with new products, optimized processes and strong partnerships,” says Nicolai.
