Come to stay: Retro sneakers in the terrace look are the trend shoes of this summer too. Samba, Gazelle and various modifications of these icons have been with us for several seasons. The industry thus has a really strong trend topic that works across generations and can be implemented in various variants and prices. In addition to Adidas, many brands have benefited from this; Dealers of very different concepts float on the retro wave and generate good sales with Gumsole sneakers. If you believe the industry connoisseurs in industry and trade, it will remain for the time being – at least until autumn. And then? While some believe that the summer of 2026 will still be dedicated to the terrace styles, others have long been looking at other designs. Because there has been movement in the sneaker market for several months. Puma wants to push his classic Speedcat again and put the model upset in various colors. In his recent quarterly report, Adidas speaks of strong sell-out trends with low profile models such as Taekwondo and Japan.
On the other hand, dynamic models inspired from the running area with sleek silhouette and stronger sole seem to have potential to grow. So what will follow the Terrace trend? In the young and high-fashioned segment, it is certainly the slim zero floor variants that are likely to find their place in the market. Whether the topic will really experience the breakthrough in all customer groups and generations must be awaited. In terms of comfort, the ultra -slim shoe with the minimal sole is rather critical. And it is not suitable for the weather either. Then the aerodynamic running shoe adaptations would be more likely, which are believed to be sensible to be damped and grip.
Is a phase without real style icons according to the Terrace topic? For the shoe industry, that would be an unfortunate development. If everything is somehow wearable, nobody is really helped.