Have there been price adjustments last or will there be any in the future?
Marc Martin: The market is dynamic,
And we continuously develop. The premiumization remains our focus, but we rely on a differentiated price strategy- both in the entry-level and in the premium segment, especially with new franchises. Overall, we pursue a stable price strategy that is in line with our segment weighting.
How does the current trends brand do justice?
Marc Martin: We are currently benefiting from the Preppy and Quiet-Luxury trend. As a brand that has and lives tennis like no other, we use this DNA in a targeted manner. At the same time, we focus on the gen z and alpha that consume trends about new, fast -moving channels.
What is the distribution between women’s, men’s and infancy?
Marc Martin: Most of the men are currently developing, women are developing continuously. In children we pursue the Mini-me approach. While we are already strongly established in the men’s area, we are increasingly focusing on new target groups, especially gen Z and alpha. The women’s area is a strategic growth pillar, and we expect increasing proportionality.
What are the expectations for 2025?
Christoph Weller: In 2025, together with our partners, we will continue to advance the premiumization and brand presence of Lacoste Footwear in order to create a holistic representation of the footwear segment. In addition, we rely on the targeted further development of channel -specific offers and the development of new distribution channels,
