Cash registers and premium areas visually in the center
The health insurers are at the center of the new store layout, which should stand for the new, modernized Muecke. While the style worlds were very spatially separated at the last new opening in Kulmbach on the occasion of the 70th anniversary last year, they merged here. The health insurers are deliberately not at the front door, but were pushed into the middle of the area. They should be visible and orientation from everywhere. The women’s shoes are located in the front area, the men’s shoes in the back. In the respective middle, Premium shelves hold the areas together as an optical element. High -priced brands and models are staged on this – for women in a curved ovalform, shaped as a hexagon for men. Muecke sells here for women Truman’s, Kennel & Schmenger and Premiata. For men there is Shoto, Gio+ and Foamers.
From the middle of the goods beams radiate in which the shoes are placed in the size of the size used for Muecke. According to Muecke, the area of the area of fashion has increased to around 50%, which coincides with the visual impression. Brand worlds are staged on the walls in which Marc O’Polo, Boss Orange or Mosh Mosh are shown with fashion, shoes and accessories. “Our goal is that you rather experience and discover the area. When walking through the shop, you should hike through the emotions and style worlds from textile and shoes,” explains Muecke managing director Felix Schmuck the store concept. The same guidelines apply in the Young Fashion House, in the implementation the goods are left a little more space. The business is geared towards sneakers, streetwear and sports shoes and modeled on a gym. White lines on the ground submit the walking paths subtly. The brand portfolio ranges from Nike, Puma and New Balance to Good News and The Mercer Brand. Here the shoes are then sorted by make to take into account the wishes of the sneaker brands. In sports, Muecke in Rödental wants to limit himself to football and training in order to keep the offer focused. In the second house, there is also an outdoor department and children’s shoes geared towards the mainstream claims in the second house.
