Why you have to produce less to sell more

“When we talk that a dealer decides whether a minimum stock is one, two, three or five shoes, this is a process in the shoe industry, in which people have to act actively again and again,” says Mauricio Warchaftig, Chief Commercial Officer from Chainbalance, the ReplenishMent processes. Buyers must set the after -supply for each shoe manually in any color and size. While the number of collections – and thus the effort – grows, the number of employees cannot grow with for economic reasons. So there is a need for optimization.

The service provider Chainbalance was founded in 2005 and wants to automate the repositopan of brands in the shoe, sports and fashion segment. The goods should be where they are sold. Algorithms calculate the optimal supply quantity for every business. This works with the supply of your own business as well as in the supply of wholesale partners. A total of over 10,000 POS are managed using Chainbalance. AI has been picked up for a year, but only flows into the calculations “with a sense of proportion”. Artificial intelligence can improve forecasts, reaches limits in the slowly rotating fashion business with a small database. Processes and technologies that can interpret less data sensibly are much more important. According to the company information on the website, over 210,000 additional sales of articles have already been generated in the current year, which would otherwise have been ordered too little. “We are talking from 15 to 20% increase in sales in the after -care that we can generate with the partners,” explains Warchafig. Over 5.1 million orders were automated in the first four months of 2025. Almost 2.5 million parts were prevented.

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