“With our campaign ‘Looks Like Fashion, Feels Like Comfort’ we show a new generation of fashion: shoes that not only look good, but also feel good. For us, comfort is not a contradiction to fashion, but her further development,” explains Marcel Nawrath, Head of Global Creation & Brand Management at Deichmann.
A trend -conscious target group that does not want to do without comfort is addressed. The motifs show sandals and tieffpuss bed maker in fashionable designs.
The story of the in-house produced campaign revolves around a fashion show, in which an unplanned moment ensures a fashion statement with effect: fashionable sandals surprisingly conquer the catwalk. The initially skeptical spectators are enthusiastic about the somewhat different Catwalk styles and applauded. The film can here be viewed.
