Expo Riva: China is targeting Europe “with new energy”

In April, those responsible for Expo Riva Schuh and Gardabags visited actors in the Chinese shoe industry as part of the Around the World program. Above all, they maintained contacts with the local associations and companies in the places of Jinjiang and Xiamen. There were also visits to research and development centers as well as test and certification laboratories.

Expo Riva took part in the Messen China (Jinjiang) International Footwear Expo and International Sports Industry Expo. Together, the trade fairs signed a declaration of intent to commit themselves to close cooperation in order to enable more and more productive trade exchange between the western and Asian markets. The Chinese economy is looking for access to the European market, says Alessandra Albarelli, General Manager of the Riva del Garda Fiecongressi: “The trade conflict triggered by the tariff has undoubtedly interrupted the flow of shoes and accessories from China. She is convinced that Chinese manufacturers can meet the demands in the medium -priced segment: “We visited numerous companies and met those who develop collections for internationally known brands. We have seen a Chinese production landscape that is not only excellent in large -scale production, but can also meet the expectations of those who are looking for higher -quality products. To deliver quality as well as product innovation. ” Above all, the Chinese shoe industry makes it more and more possible to have smaller quantities and thus more innovative models produce.

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