With “Anwr Order Sport & Lifestyle”, the AnwR Schuh introduces a new trade fair format that is strategically positioned before comparable industry events. The premiere will take place from November 23 to 25, 2025. Particularly noteworthy is the access to exclusive brands such as Puma and Vans, whose collections can, according to AnwR, sift and order specialist dealers for the first time directly on site.
The parallel implementation of the established running OM1 The Sport 2000 creates valuable synergy effects for everyone involved, according to the AnnwR: bundled trade fair visits, fewer travel days and a concentrated offer of information and more efficiency.
The AnwR Messe Campus in Mainhausen will thus become the central industry meeting point where the event will take place twice a year in the future-in May for the spring/summer collection and in November for the autumn/winter season.
The trade fair dates for the 2026/2027 order season – overview –
Order autumn/winter 2026:
• Anwr Order Sport & Lifestyle: 23.11. until 25.11.2025
(Sport, lifestyle shoes, additional accessories)
• AnwR Order Winter No.1: 10. to 12.02.2026
(Children’s shoes, mainstream, accessories, textile, sports and outdoor)
• Anwr Order Winter No.2: 10 to 11.03.2026
(Foot health: barefoot and comfort, fashion/trend)
Order spring/summer 2027:
• Anwr Order Sport & Lifestyle: 17th to 19.05.2026
(Sport, lifestyle shoes, additional accessories)
• Anwr Order Summer No.1: 11. To 13.08.2026
(Children’s shoes, mainstream, accessories, textile, sports and outdoor)
• Anwr Order Summer No.2: 09. to 10.09.2026
(Foot health: barefoot and comfort, fashion/trend)
With its concept, the AnwR Group wants to strengthen its role as an active designer of the industry change and create an important physical touchpoint between trade and industry.
