The stocks of Deckers Brands, the parent company of the Hoka and UGG brands, fell by almost 14% on May 22nd. As the US specialist medium Footwear News reports, the market reacted to a cautious quarterly forecast-triggered by uncertainties in connection with possible new tariffs under a future Trump government.
In the fourth quarter of the 2025 financial year, net turnover rose by 6.5% to $ 1.02 billion (approx. 939 million euros), after 959.76 million US dollars (approx. 882 million euros) in the previous year. The net profit was $ 151.41 million (approx. EUR 139 million), corresponding to $ 1.00 per share.
Hoka was particularly strong with a quarter turnover of $ 586.1 million (approx. 540 million euros), an increase of 10%. UGG increased by 3.6% to $ 374.3 million (approx. 345 million euros).
In 2025, Deckers generated sales of $ 4.99 billion (approx. 4.6 billion euros), an increase of 16.3%. The annual profit was $ 966.09 million (approx. 888 million euros). Hoka was still a growth driver with $ 2.23 billion (approx. 2.05 billion euros) and an increase of 23.6%. UGG achieved $ 2.53 billion (approx. 2.33 billion euros), an increase of 13.1%.
The sales in wholesale increased by 17.4% to $ 2.86 billion (approx. 2.63 billion euros), in direct sales by 14.8% to $ 2.13 billion (approx. 1.96 euros).
Despite these positive figures, the company dampened expectations for the first quarter of 2026. Analysts had expected more. An annual forecast for 2026 was not submitted due to “macroeconomic uncertainty in global trade policy”.
