As Regional Sales Manager, Niklas Scherer takes responsibility for Northern and East Germany near Hanwag. “With Niklas Scherer we found an extremely competent successor to André Pries,” says Hanwag-Sales Manager Manuel Jäkle. “He lives our brand – and knows the concerns of our partners.”
Scherer brings many years of experience from the outdoor specialist trade-from sales to shopping to team management. He connects his knowledge of industry with passion: “I have always been connected to nature – to be outside, it is simply part of it for me. At some point I realized that my heart beats for good equipment.”
Hanwag wants to strengthen specialist retailers with newcomers
