Jay Jacobs, from Blackrock, said BTC and Gold have strengthened as diversifiers.
Investment advisors now seriously consider Bitcoin in their strategies, according to the company.
Blackrock, the world’s largest asset manager, affirms that interest in Bitcoin (BTC) continues to increase, especially among younger investors. This was noted by Jay Jacobs, Chief of ETF Thematic in the US of the company, during a television interview.
Jacobs explained that More and more financial advisors are considering the role that Bitcoin can play in investment portfolios, largely driven by the direct demand of their customers. «Many investors, especially Millennials They have grown up in a digital environment, they are actively asking BTC, ”said the executive.
In addition to generational interest, Jacobs deepened That, in the current context of global uncertainty, alternative assets such as Gold and Bitcoin are gaining ground for their ability to diversify against traditional instruments.
Bitcoin stands out for offering unique qualities that are especially attracted to those who distrust the Fiat system. Unlike traditional currencies, vulnerable to inflation and the uncontrolled emission by central banks, The creation of Satoshi Nakamoto has a limited offer to 21 million unitswhich makes it an inherently deflationary asset.
Besides, The decentralized nature of BTC eliminates the need for intermediarieswhich gives users greater control over their funds and protects them against censorship or manipulation by governments. This, in addition to its verifiable shortage, makes it seen even as a better asset than gold.
“Billions of dollars in assets are approaching Bitcoin,” commented The driver’s educational group, Coin Bureau, on the comments of the Blackrock manager.

According to Blackrock, financial advisors see Bitcoin as a key option to diversify portfolios. Source: @coinbureau.
Jacobs’s comments take place despite the capital outputs that the Bitcoin ETF began to register since the late last week, which would reflect that such behavior does not refer to less interest in the currency, but to investors strategies.
This renovated interest coincides with a key movement that Blackrock made in early 2025. As Cryptoics reported, in February the firm incorporated Bitcoin in its “model portfolios”, that is, investment products that combine different ETFs in ready strategies so that financial advisors offer them. In particular, he assigned between 1% and 2% of the Ishares Bitcoin Trust ETF (Ibit), its own BTC fund.
Institutional capital and constant flows: the engine of the new BTC cycle
In addition to Blackrock, giant assets of assets such as Fidelity and JPMorgan They also offer products related to BTC, while companies such as Strategy, led by Michael Saylor, have accumulated billions of dollars in Bitcoin within their corporate reserves. In fact, The latter is strengthened as the public company with more BTC in the worldkeeping your recurring purchases.
The entry of great institutional actors has had a remarkable impact on the market, contributing to an increase in the price of Bitcoin and greater legitimacy among traditional investors.
According to analyst Willy Woo, the entry of the great actors has generated “extraordinarily constant” flows towards BTC, promoting its price until reaching new historical maximums. It should be noted that May 22 Bitcoin played a new record near USD 112,000.
Although Woo warns that the market is also influenced by a strong dose of speculation, it considers that the sustained support of investors could lead Bitcoin to overcome the USD 118,000 in the short term, if purchases continue.