The result of the cooperation between Havaianas and Patta is a reinterpretation of Havaianas’ classic Brasil logo model. The footbed shows an oversized, mirrored patta branding on both sides. The straps are co-branded, while the sole remains in its original condition. The model appears in two color variants: black and white and forest green yellow.
Footballer Edgar Davids, even Dutch with Surinamic roots, were won for the campaign. With his tinted sunglasses, he was already an active time as a style icon among the footballers and focuses on mentorship, legacy and knowledge of knowledge. The message: a tribute to the predecessors – and a call to future generations to continue the legacy.
The toe separator will be released on June 6th in the Patta online shop and in the Patta shops in Amsterdam, London, Milan and Lagos. On June 9, the release follows in the Havaianas online shop and from selected manufacturers.
