At the General Assembly in Mainhausen, the Sport 2000 Group International took stock of the past financial year. Adjusted Sport 2000 a gross handle turnover of 4.9 billion euros. According to Sport 2000, this corresponds to a stable like-for-like comparison with a decline in sales of 2.2%. Sport 2000 CEO Margit Gosau explains: “Comparing gross handling in absolute numbers, the decline is higher. have seen more. “
At the same time, economic factors such as bankruptcies, business tasks or a lack of successor solutions would have led to the adjustment of the dealer portfolio. Gosau adds: “This adjustment of market representations was necessary to strategically strengthen our organization and set up resilient in the long term.”
The group group expanded the absolute team sports format last year and licensed in Poland, Israel and Cyprus. A central focus is now also on the group-wide brand, banner and format strategy, which is shown by the last WE Know Sports campaign with logo and ci-relaunch. The topics of outdoor and team sport will be expanded in the future. Above all, absolute run and absolute team sport have delivered impressive figures recently, Gosau explained: “The key figure development of the trading partners who implemented the absolute formats is extremely dynamic. Quite a few specialist dealers were able to increase their sales and profitability in the first few months. Development of all relevant retail indicators and new target customers could also be obtained such as more female and younger consumers.
