Elara Report on Q-Commerce: Rapido Has announced entry into food delivery business. Zomato and Swiggy Food delivery is already in business. In such a situation, what will be the challenge in front of Rapido and what will be its impact on Jomato and Swigi, Elara has taken out a report. On the challenge for Rapido, Elar’s report said that the news of Rapido’s food delivery business has been reported, the fleet is not fixed for Rapido’s food delivery. The company will depend on third party logistics. This does not control the delivery quality.
This report further states that Rapido’s commission is low. This is only 8–15 percent. This will give him less revenue per order than Jomato and Swigy. Intense detail the operation balance can deteriorate. He competes with strong food brands like Jomato and Swigi.
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Jomato and Swigy’s challenge
Talking on the challenge of Jomato and Swiggy for Rapido, this report of Elara Capital has been said. The annual growth of food delivery has come down from 40 per cent to 15–16 per cent. Rapid expansion in food delivery is difficult task. It is possible to cut Jomato’s gross order value by 10 percent. It is not easy for the company to increase order or average order value. It is difficult to increase profits without increasing the price. 30 minutes of delivery and logistic cost will affect the margin.
Q-strictness on commerce
Elara says that Q-Commerce may also have any problem for rapido. Recently, FDA has increased strictness on Q-commerce companies. Action has been taken on some dark stores of Zepto and Blinkit. The company may face problems related to quality control and competition. Dark patterns in pricing increased challenges. By 2026, Jepto has also suffered a shock due to postponement.
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