
The first Lego-burned Nike shoe, Nike Air Max DN X Lego Collection, will be released on August 1st. (Photo: Nike)
This summer the partnership between Puma and Lego, which has been created for several years. As the first product, the Lego Nike Dunkset will be released on July 1st. The set of 1,180 parts for Lego fans from the age of ten contains a Nike Dunk, a basketball and the Dunk slogan to recreate Lego (see above). There are subjects to stow in the Lego shoe, and there are also replacement laces in other colors. The Minifigure B’Alle Head with a basketball as a head is also enclosed with the set.
The first Nike products will appear on August 1st with the Schuh Nike Air Max DN X Lego Collection (see right) and an Apparel and Accessories line. The Nike Dunk Low X Lego Collection will follow on September 1st. The design of the shoes is inspired by the lego aesthetics from the knobs to the mini figure. The Nike products will be available in Nike’s sales channels and at selected dealers.