The shoe brand Heinrich Berkemann wants to set new accents in brand communication with the re-launch of its wooden shoe segment. As part of a three -part event series, iconic models and new interpretations of a design -savvy audience were presented in an urban environment. The aim is to reposition the brand at the interface of health competence, fashion and design, explains the company.
The experience started on May 23 and 24, 2025 in the Zurich Monocle Shop. There Heinrich Berkemann presented himself offline for the first time offline with a focus on design culture and urbanity.
On June 6th and 7th, a staging of the spring/summer collection 2025 followed in the concept store The Shoe Company in Rosenheim. The end was a three -day event from June 12th to 14th at Sois Blessed in Munich – including curated fashion show. Classics from the 1950s to 1980s were shown in a new, unisex-oriented style context.
As a special product highlight, a limited new edition of the “PIN 82” model was presented in Munich-made from green velor leather and exclusively from Dead Stock materials. The special edition should be an example of the area of tension between sustainability, heritage and modern claim, which shapes the current brand appearance.
