With a comprehensive footwear-off-sive, Création Gross wants to add two independent men’s shoe collections to the product portfolio of its two brands. What moves a men’s fashion provider to bring shoes onto the market in addition to jackets, suits and shirts? Michael Berngruber, Division Head Carl Gross, explains the undertaking as follows: “We want to expand our portfolio and set up more.
Berngruber is aware of the challenges in the market. “We have answers: new topics and products.” The Hersbrucker got an expert to the side to get started with the shoe area: the shoe and sales expert Claus Gense advised Création Gross in the area of development. “Together with Claus Gess, the strips and styles were developed. We believe that we can make a good offer to the market,” says Berngruber. “In addition to the fashion retail trade, which combines the shoes for our clothing articles, it is also to address the shoe trade.” Gese will therefore act as a contact for the shoe trade together with Monti Zaidi. Both have many years of experience in sales and are intended to build up the new shoes at Création. You will complement the existing sales teams that appeal to the textile trade.
For each of the two brands Carl Gross and CG – Club of Gents there is each own shoe collection. Just like the Hakamarken, the shoe styles should be clearly separated. All models are delivered including shoe bags. In terms of price, the shoes range between 99 and 149 euros. For the POS, free -standing shoe gondolas in each characteristic branded look are offered, as well as a cross -brand solution to offer maximum flexibility.
