The business world is living a forceful transformation. What began as a bold strategy of an American company has become a global phenomenon that redefines how companies manage their financial reserves.
Bitcoin (BTC), the financial asset that was once seen as a speculative experiment, It is currently consolidated as a strategic asset in corporate treasury of the entire planet.
From Latin America to Asia and Europe, companies are betting on the potential of this digital currency, Following the steps of a pioneer who marked the course: Michael Saylor.
The origin of the spark: Strategy and Michael Saylor
In August 2020, Strategy, under Saylor’s leadership, took a step that he would resonate in global markets: he acquired his first BTC as a measure to protect himself from inflation. Since then, the company has not stopped.
This week, Strategy added 245 BTC to his treasury, raising its total possession to 592,345 BTC, which positions it as the company that quotes in the stock market with the largest amount of Bitcoin in the world.
This accumulation is not accidental. Strategy has financed a good part of these purchases through the issuance of debt bonds with 0% interest and expanded expiration deadlines. Investors, instead of receiving periodic payments, They bet on the revaluation of the company’s actions, since they can then turn their bonds into shares at a higher price.
Saylor, president of Strategy, has defended this strategy with conviction. “The winning hand is 21,” he said recently, Projecting that in 21 years the price of Bitcoin could reach 21 million dollars.
For him, Bitcoin is not just a financial asset, but a technology that is redefining the global financial system. “Bitcoin is technology, not speculation,” he said, highlighting his potential as the basis of a new economic order.
A phenomenon that crosses borders
Strategy’s example has inspired companies around the world. In the United States, Bitcoin fever does not stop. This week, the investor Anthony Pompliano announced The creation of ProCap Financial, a financial services firm focused on Bitcoinarising from the fusion of ProCap BTC and Columbus Circle Capital Corp.
With an initial collection of more than 750 million dollars, this brand operation The largest launching for a public company with Bitcoin Treasury.
However, the impact transcends US borders. In Latin America, Mercadolibre, the Argentine giant of electronic commerce that is quoted in Nasdaq, lead the way. With a market capitalization of 132,000 million dollars, the company has 570 BTC, which makes it the main Bitcoin holder in the region.
In Brazil, Méliuz, a company that lies in the São Paulo Stock Exchange, accumulate 596 BTC. Meanwhile, also in Argentina, Roxom Global advances in its ambitious project Create the first Bitcoin -based stock exchange, with a 100% backed treasury in this assetas reported by cryptootics. The firm acquired 52.65 BTC with funds from a financing round that ended on May 22.
Asia and Europe add to the race for Bitcoin’s treasury
In Asia, Bitcoin’s corporate adoption also gains ground. The Japanese Metaplenet has become a regional reference, recently reaching 11,111 BTC, which places it as the eighth corporate holder globally (within the companies that are quoted in the stock market).
The company announced a plan to inject up to 5,000 million dollars in its American subsidiary, Metaplanet Treasury Corp., with the aim of intensifying its Bitcoin accumulation strategy.
Europe is not far behind. In Spain, the Vanadi Coffee coffee shop chain plans to invest up to 1,000 million euros in BTC, relying on a strategic alliance with Bit2ME, a company specialized in cryptocurrency services that will facilitate purchases and custody of the funds.
For its part, the French Sequans Communications, dedicated to the development of semiconductors, advertisement Yesterday, June 24, an issue of 195 million dollars in capital values and 189 million in convertible obligations to acquire Bitcoin, adding to this global trend.
A context that drives the adoption of Bitcoin
Why are so many companies betting on Bitcoin? The answer lies in an economic environment marked by inflation, the devaluation of Fíat currencies and uncertainty. With only 21 million BTC in existence, His inherent shortage makes him an attractive asset in the face of unlimited broadcast of Fíat money by the central banks.
Companies see in Bitcoin a way of diversifying their portfolios and protecting value against volatility. In addition, adopting this asset allows them to attract new investors and project an image of innovation in increasingly competitive markets.
The impulse has also been fed by government decisions. In March 2025, the president of the United States, Donald Trump, signed Executive Order 14,096, which created a strategic Bitcoin reserve with approximately 200,000 BTC from seizures. This measure triggered a domino effect. According to Exchange Gemini, the creation of this reserve has encouraged numerous companies to incorporate Bitcoin into their treasury, following the example of the government.
But, it is worth clarifying that not everyone sees this trend with optimism. The fact of borrowing to buy bitcoin (a volatile contribution asset) is not risk -free.
Cryptonoticias has shown that some qualify as “toxic leverage” to this strategy, which could collapse in case of a sharp price drop.
Reflections on the future
The rise of Bitcoin’s corporate treasury raises questions about the direction of financial markets. Is this a passing fad or the beginning of a reconfiguration of the global economic system? In this week at least eight companies They increased their reservations of Bitcoin in more than 3,700 BTC, and The 100 main companies have more than 834,000 BTC. These numbers reflect a trend that does not show signs of deceleration.
Despite the risks, Bitcoin’s corporate adoption indicates a change of mentality: Companies no longer see Bitcoin as an experiment, but as a strategic tool to face an uncertain future.
In a world where trust in traditional currencies staggers, Bitcoin emerges as an increasingly accepted shelter. The spark that ignited Michael Saylor has crossed continents, and its impact begins to feel.
