On Lake Garda it became clear how intensively trade and industry struggle with strategies with which the multiple problems should be addressed. Down and more prices in the area of entry -level price? This makes sense when people have to look at the money. But how does the trade earn money? Break up prices, invest in a valuable range and count on higher bons? This is also a strategy that is often discussed. But does the sales staff have the right arguments for this and does the consumer go this way?
Currently, surveys indicate that the higher price makes sense, but is not a sure -fire success. Because fashion purchasing power in Germany is significantly below the European average. “The Germans rather value fashion,” commented the GfK expert Filip Vojtech. And that snipes founder Sven Voth in Austria with the concept of highgin fashion, shoes and accessories in base price layers shows where the entrepreneur sees growth potential. After all: With regard to the general mood, there is an improvement. And the sales season is still running. The temperature of the industry could regulate again.
Temperature – shoe courier
